Ten years ago, brother Edwin and Dorian Kirk launched a humble food stall in Hereford. A decade later, that venture has grown into ART Hospitality Group – formerly known as A Rule of Tum – with 7 successful restaurants under its belt.
“We started with not much money, and pan by pan, oven by oven, we’ve built it up slowly over the last decade,” says Edwin Kirk. Today, their expansion is accelerating – thanks in part to a strategic embrace of the right technology stack.
A business model that empowers chefs
ART Hospitality isn’t just about great food – it’s about enabling others to thrive. The group runs on a “chefpreneur” concept, giving talented chefs the tools and support to become business leaders in their own right. That forward-thinking mindset carries over to how they approach operations and technology.

Finding a scalable solution
As ART grew, the team tried out multiple POS systems, but it was never quite the right fit. What they needed was a future-ready solution – something flexible, easy to use, and seamlessly integrated with the rest of their tech stack. One key requirement? Compatibility with Tenzo.
Edwin explains the challenge: “[The technology] can be great, but if you can’t link with anything, it becomes null and void.” With analytics playing such a crucial role in their decision-making, integration was non-negotiable.
Ultimately, ART selected Square’s restaurant POS system, thanks in part to its robust integration with Tenzo’s platform. This connection has proven pivotal in turning data into insight and insight into action.

Real-time data, real-world decisions
Together, Tenzo and Square provide a unified data environment across all of ART’s venues. The switch to Square was effortless from an analytics standpoint: “It’s plug and play,” says Edwin. “The day we stopped trading with our previous provider and started taking money with Square, you wouldn’t see a difference in Tenzo. It was seamless.”
This real-time visibility into performance empowers ART to adapt quickly. “Having clear data means that we make decisions quicker and more accurately,” Edwin shares. “And when we combine Square with Tenzo, we get maximum results.”
Supporting growth
The results speak for themselves: since implementing Square and integrating it with Tenzo, ART has seen a 25% increase in growth.
Now, ART is exploring new features like tableside ordering and Square’s marketing tools, all while continuing to enhance their integrated dashboard through Tenzo.
If you’re interested in learning more about Tenzo, get in touch today! To speak to Square about their POS offering, book a call with their sales team.